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FOR IMMEDIATE RELEASE
Watt Time, Light Bulb Alarm Clock, Hits quirky's Online Store
collaboratively developed in one week by quirky's community
New York, NY, August 25, 2009 -- Today marks the official release of Watt Time - a community designed, light bulb shaped alarm clock.
Watt Time is such a great design that you may be convinced to stop using your smart phone's alarm clock. Put down your iPhones and Blackberrys people, here’s an alarm clock that’s cool enough to use!
Watt Time is constructed out of high gloss plastic that allows the digital time display to shine through the bulb’s outer shell. A bright blue LED display illuminates the time and date at the base of the bulb. The design includes an easily accessible snooze button located on top of the bulb’s socket end so you can get those “5 more minutes” with a simple tap on the bulb. If the alarm sound is not enough to wake you, you also have the option of setting the bulb to illuminate when your alarm goes off.
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Fear not, we’ve placed all set buttons discretely on the back of the bulb so as not to interfere with Watt Time's overall simplicity and iconic design.
Watt Time is the eighth product designed and developed by the quirky community since quirky’s launch on June 2nd. quirky gives everyone the chance to get product ideas out of their heads and onto shelves. Each week quirky’s community collaborates to select and produce one new product idea. This week ends the development of Watt Time and it is now available for sale at quirky’s online store for $24.99.
You might remember two of quirky's recent gadgets: the Split Stick, a double-sided USB drive, and the DigiDude, a portable camera tripod and keychain, that have both hit threshold and are being manufactured now.
quirky engages participants to collaborate in every aspect of product creation - from ideation, design, naming, manufacturing, marketing, right on through to sales. Anyone can participate on quirky.com either by submitting their own product idea for $99, or by voting, rating, and influencing other people’s product ideas. Cooler still, 30¢ of every dollar generated from the sale of a quirky product goes back to these influencers.
Every week users post ideas on quirky to be rated by the quirky community. The community surveys the submissions during the 7-day evaluation period and selects one product to move forward to product development. quirky’s community then begins weighing in on everything from naming to logo selection to packaging through to prototype.
The final product becomes available for pre-sale at the quirky online store (quirky.com/products). Once the product hits its pre-sale threshold, credit cards are charged, and the product goes into production and delivery. At this point, 30¢ of every dollar made from the sale of these products goes back to the community. “Community” in this case covers both the ideator as well as all people who voted, commented, and rated the project idea along the way.
For more information about Watt Time, quirky, or to request an interview with Ben Kaufman, quirky's founder, contact Nikki Laffel at nikki@27threats.com / 617.448.2744.
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